Brand philosophy

Our philosophy

Mooï brand philosophy is to support sustainable fair trade, contributing directly or indirectly to provide women of Moroccan rural and disadvantaged areas with a steady income and helping them improving their families living conditions as well as giving them a keen sense of empowerment in this traditionally male-dominated society.

Mooï is also an Eco responsible brand, which acts with respect to the environment and contributes to its protection.

Mooï encourages as well local handicraft and feminine cooperatives, indeed all the brand accessories and gift boxes are handmade by local craftsmen or feminine cooperatives.